About Shreyas Shevade:

Shreyas is the Head of Creative & Content Marketing at South Asia's largest higher edtech company, upGrad. An international award-winning creative professional with over 11 years of experience, he has worked across integrated advertising, digital marketing, PR, and relationship marketing, at top multi-national and network agencies like MRM//McCann, Edelman, Contract, Rediffusion Y&R, and Grey Worldwide. Shreyas has crafted clutter-breaking marketing campaigns for Volkswagen, Durex, Surf Excel, Dove, Bajaj Allianz, and IndiaFirst Life Insurance, that have been conferred coveted metals at the Effies (APAC & India), In2SABRE (APAC), Webby, Abby, Campaign Digital Crest, Economic Times Best Brands, Internet & Mobile Association of India (IAMAI), and Asian Customer Engagement Forum (ACEF). Outside of the office, Shreyas takes guest lectures at Mudra Institute of Communications, Ahmedabad, and has been on the jury for their CCC PG Certificate Programme. He also works with homegrown businesses within his personal networks, to guide and mentor them in their marketing initiatives.

Website: www.shreyasshevade.com/

Linkedin: www.linkedin.com/in/shreyasshevade/

Twitter: www.twitter.com/LividBharati

Instagram: www.instagram.com/lividbharati/

BL-Insights Circle:

BL-Insights Circle is a part of PGP-BL (Post Graduate Programme in Business Leadership – IIM Kozhikode’s One Year MBA Programme) which revolves around providing the students in the cohort with an alternative approach to leadership.

A leader is not only one who blossoms in a difficult situation but one who trusts the processes, a goal in mind, and focuses on the aim. Apart from this, the BL-Insights circle curates and keeps the batch updated with the industry’s latest happenings and provides a platform for knowledge sharing within the BL community to foster a healthy learning experience.

Current Running Members:

Dheer: Sales enthusiast, Engineer Dabbler Artist, Actor; currently setting Career Goals in a Pandemic at IIM-K’s PGPBL Batch of 2022.

https://www.linkedin.com/in/dheermd/

https://www.instagram.com/dheermd/

Akshat: A Computer Engineer turned Software Engineer and a storyteller gathering perspectives to make sense of the complex world.

https://www.linkedin.com/in/akshatb02

Insights Circle Podcast series: The Podcast Series aims to redefine and rethink leadership at its core to answer what makes a leader. How can one learn leadership and, most importantly, try to instigate a transition from leadership as a trait to that of skill.

Timestamp:

0:39 Introduction

4:50 Journey to Entrepreneurship and managing two jobs at the same time

7:46 Digital Advertising Changing

10:30 Digital channel to digital world

11:18 Adapting to changes to external environment

13:13 Influencer Marketing

14:50 IIM Kozhikode’s PGP-Business Leadership

19:15 The point is not to make people like you, but make people BE LIKE YOU!

19:30 Leadership as a skill

20:30 Advice to MBA students

22:35 Being a people manager

24:40 Ed-Tech and education in India

Introduction Song Credits: Compassion by Stefan Kartenberg (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license.

http://dig.ccmixter.org/files/JeffSpeed68/61257 Ft: Kara Square (mindmapthat)

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