Instacart's AI: Different Prices for Same Groceries
Update: 2025-12-12
Description
New study reveals Instacarts AI-driven price discrimination, charging different customers varying prices for the same items, with average differences of 13% and potential annual savings loss of up to $1,200. Instacart defends the practice as a tool to understand consumer preferences and boost store revenue, but critics argue its unfair and exacerbates grocery affordability issues.
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