Instacart's AI: Dynamic Pricing Raises Fairness Concerns
Update: 2025-12-17
Description
Instacarts dynamic pricing experiments, revealed by Consumer Reports, have sparked concerns over fairness and transparency. Using AI-powered software Eversight, some shoppers may pay up to 23% more for identical products at partnered stores like Kroger and Costco. Instacart defends the practice, stating its similar to in-store price testing and that partners already apply markups. This issue echoes Amazons dynamic pricing controversy, highlighting the growing trend of variable pricing in online shopping.
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