This week, Mackenzie and Ben discuss the recent updates to the Instagram algorithm and how it prioritizes original content. They highlight the importance of creating unique content, the labeling of reposts, and the removal of aggregator accounts. They also discuss the higher reach for smaller creators and the shift towards a TikTok-like algorithm. The conversation emphasizes the need to focus on original content, follow community guidelines, and understand the importance of a good health score on Instagram. They also mention the upcoming Realies event, where creators can submit their Reels for a chance to win awards.

Apply for The Reelies! The Reelies is the first Reels award show created to celebrate solopreneurs, small business owners, and content creators.

00:00 Introduction and Small Talk

02:43 Instagram's Algorithm Update: Prioritizing Original Content

06:12 The Shift towards a TikTok-like Algorithm

10:25 Understanding the Health Score and Its Impact

25:36 The Realies Event: Showcasing Reels and Winning Awards

Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor

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