Interview: Oli Gardner of Unbounce on Product Awareness Month
Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next.
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall.
A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
Oli was the top rated speaker at 75% of the conferences he spoke at in 2016.
He became a marketer the day Unbounce was founded. As an early pioneer in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences.