Russ here from RST Coaching Academy providing you with a short introduction to Grant Cardone's best selling book, Sell Or Be Sold.  Grant's thesis is that Everyone Is In Sales, no matter what their profession might be!  The simple reason is that we are all involved in trying to persuade others to see things our way, even if there is no money or sales involved.  The bottom line is that we either win our point (Sell) or give in to another opinion (Sold).  It's your choice!

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