Lisa Robbin Young turns viable creative ventures into sustainable businesses. She talks about the 3 types of creative entrepreneur and her incubator that helps commercialize their expertise. Lisa is an experienced and engaging business coach, entrepreneur, author, musician and the founder of Ark Entertainment Media. She talks about the importance of experiments, solving problems based on your creative type and why it’s important to understand that while goals are important, your career doesn’t follow a straight line. Lisa explains why cross-pollination helps you develop competitive advantage and find the unique combination that differentiates you from everyone else.

More from Lisa in this episode:

• How to build a business starting from a niche group who want your service or product


• Why it’s possible now to build a business around nearly any kind of viable endeavour


• Developing a creative career that’s an alternative to the traditional corporate ladder


• Lisa’s creative entrepreneur incubator, how it works and why it’s different


• Using cross-pollination as your unique differentiator from other businesses


• The 3 types of creative entrepreneur: linear, fusion and chaotic and how each approaches things differently


• Understanding that creative entrepreneur doesn’t always mean artist; accountants can be creative entrepreneurs too


• What success means and why it differs from person to person


• The difference between skills and talents


• Why building a creative career means changing mindsets as well as building new skills


• Knowing you won’t always be able to see your career path except in hindsight and your direction may change along the way

Find out more about Lisa’s work and her book, “Creative Freedom”, on her website