The feminine hygiene market is expected to reach $50 billion by 2027. Yet right now, only 4% of healthcare research and development goes towards women's health.

Today we'll be talking about investing in the intersection of CPG and healthcare, specifically about femcare and women's health, an area that both of these industries have overlooked. 

Moreover, both of our guests are venture partners in the Republic venture partner program.

Kofi Ampadu is the founder and General Partner of SKU'd Ventures, a pre-seed CPG-focused investment fund. He is also a two-time founder and startup advisor, so he is well-versed in the pitfalls and rewards of starting new ventures.

Rashida Bobb is the owner and Managing Director of Bricks Health, a strategic advisory firm for startups and investors to disrupt the brick walls that limit innovation and collaboration in healthcare. She has previously worked in investment roles with Pfizer, Express Scripts, and Peppermint Ventures.

In this episode of Profit to the People, we'll discuss the innovations taking place in the femcare industry, how to get your start as a new investor, and tips on building your brand in a specific niche.

Key points discussed 

- Investing in femcare (00:00 )

- Kofi's and Rashida's investment journey (01:53 )

- How to research a niche market (10:05 )

- The future of the femcare industry (13:26 )

- How do you look for new opportunities? (25:00 )

- Investing in a clear niche vs. being a generalist (30:15 )

- Why join the Republic venture partner program? (36:07 )

- What does it mean to you to bring profit back to the people? (41:22 )

Additional resources

Learn more about SKU’d Ventures: https://www.skudventures.com/

Learn more about Bricks Health: https://www.brickshealth.com/

To keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review, and let's bring profit back to the people together.

Ready to start investing in your future? Then head over to www.republic.co and find a startup you're passionate about.

Legal Disclaimer: The Securities and Exchange Commission (SEC) has qualified the offering statement that we have filed with the SEC. The information in that offering statement is more complete than the information we are providing now and could differ in important ways. You must read the documents filed with the SEC before investing. The offering is being made only by means of its offering statement. This document shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. An indication of interest involves no obligation or commitment of any kind. Any person interested in investing in any offering of Props Tokens should review our disclosures and the publicly filed offering statement and the final offering circular that is part of that offering statement at http://offeringcircular.propsproject.com. YouNow is not registered, licensed or supervised as a broker-dealer or investment adviser by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), or any other financial regulatory authority or licensed to provide any financial advice or services.