Today on Equity, Rebecca Bellan sat down with Zander Brumbaugh, the 22-year-old founder of Gamebeast, a startup that offers Roblox developers tools like A/B testing and LiveOps to modify games without needing to release a new version or interrupt a user’s ongoing game. 

Gamebeast recently raised a $3.7 million pre-seed round, led by J2 Ventures with participation from a16z’s Speedrun accelerator, which Brumbaugh graduated from in March. Brumbaugh said everything from his experience consulting for entertainment studios like Netflix, and writing a best-selling book on Roblox development, to chats with investors tell him that the future of video gaming is in user-generated content, or UGC. 

The two discussed the rise in popularity of UGC games, a sector that investors are increasingly looking towards as drivers of growth in the video game industry. Brumbaugh didn’t only get investment for his startup because investors see the value in enabling UGC game development. J2 Ventures’ thesis focuses on dual-use technology, and Gamebeast was able to demonstrate how its tech has applications both in commercial and defense. And indeed, we’re seeing a trend of companies going for that sweet military money to stay afloat.

There are more insights about the future of the video game market and investor insights aplenty, so have a listen, and enjoy!

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. 

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Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.