DiscoverThe Bulwark Goes to HollywoodIs 'F1' a Hit? How Do We Even Judge That?
Is 'F1' a Hit? How Do We Even Judge That?

Is 'F1' a Hit? How Do We Even Judge That?

Update: 2025-07-03
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Always glad to talk to the Entertainment Strategy Guy (read him here!) about the state of play in the world of streaming and beyond. Among the topics discussed this week: Whether or not F1: The Movie is a hit (and what being a “hit” means for a $200 million original for Apple as opposed to a different type of movie for a different type of studio); whether F1, the sport, is a butts-in-seats phenomenon in the United States; why the streaming wars are tightening and other streaming services are closing the originals gap with Netflix; and how sports rights are going to shake out over the next few years as the ESPN streaming service comes online and regional sports networks start to dwindle. If you enjoyed this episode, please share it with a friend!
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Is 'F1' a Hit? How Do We Even Judge That?

Is 'F1' a Hit? How Do We Even Judge That?

The Bulwark