DiscoverThe VF1 Show with VF & VincenzoIs Silly Season Becoming Part of Formula 1’s Marketing Strategy?
Is Silly Season Becoming Part of Formula 1’s Marketing Strategy?

Is Silly Season Becoming Part of Formula 1’s Marketing Strategy?

Update: 2023-08-12
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On this week’s episode, we talk about Silly Season and ask, is this part of the marketability hype for Formula 1? We discuss the TV numbers and how they might not tell the whole story about the sport’s growth. We then get into Toto Wolff’s defense of Williams and moving the Capex goal posts, and why it behooves other teams to get on board with strengthening the sport, rather than gatekeeping. We conclude with a discussion on life after F1 for drivers and why careers hinge on teams getting it right with new regulations.




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Is Silly Season Becoming Part of Formula 1’s Marketing Strategy?

Is Silly Season Becoming Part of Formula 1’s Marketing Strategy?

VF Castro & Vincenzo Landino