Is Your Business a Whale in a Bathtub? — Erin Bradley, CO
This week we were excited to interview Erin Bradley, Host of the pursuing freedom podcast, a lender, branch manager, speaker and overall connector in the real estate industry. She founded the Tribe of All Stars group which coaches both Realtors and Lenders. Along with her team she did over $75m in production in 2021. She tells the story of how in 2007 in her second year in the business she had to ride her bike to a client coffee appointment only to realize that her cards were maxed out and the client had to buy the coffee. Erin struggled with “traditional” sales tactics that her bosses and colleagues were advising her on, they just weren’t for her. Then in 2011 she read the “Go Giver” and that set her on the path that she is on now – to give more than she gets which naturally helps you get more anyways! We discuss the importance of being genuinely curious on every phone call and how you can ensure that your business doesn’t become a whale in a bathtub with life squished around on the edges.