Is your company measuring the right metrics?
Every meeting it's the same old story: Revenue, growth, profits, numbers, sales, customers and forecasts. The whole world seems to run on numbers and metrics seem to guide our every waking moment.
But is management really looking at the right numbers? In this podcast I'll talk about the Customer Journey. What it is? How it's broken down and why it matters. I'll also discuss why many managers aren't looking at the metrics that matter most and risk running a business that, while profitable, isn't sustainable long term.
So let's talk about metrics. Marketing metrics and why they might just matter more to your business than sales or profits.
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