Radili ste naporno na ostvarenju srpskog sna. Kafić u centralnoj gradskoj zoni je svečano otvoren. Vaši prijatelji su redovni gosti, međutim, kako vreme prolazi, ne dolaze nove mušterije. Napravili ste ga baš po vašem ukusu, no da li to korelira sa trenutnom potražnjom na tržištu? Pogledajmo još jednostavniji primer. Pošli ste da pazarite polovni automobil, spremate se da odvojite nekoliko hiljada evra, ali vam se ne mili da date 3000 dinara za dijagnostički test iskusnog majstora. Analogija je jednostavna. Počinjete biznis o kome ste toliko sanjali, ali mislite da znate dovoljno i ne želite da ispitate stavove ljudi o toj vrsti biznisa. Šta mislite šta će se desiti?

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Gost: Nikola Jovanović
https://www.linkedin.com/in/jovanovicnikola/

Preporučena literatura:
Marketing menadžment - Filip Kotler
https://www.delfi.rs/knjige/2934_marketing_menadzment_knjiga_delfi_knjizare.html
Strategijski marketing - Momčilo Milisavljević
https://www.knjizara.com/Strategijski-marketing-Momcilo-Milisavljevic-104531
Digitalni marketing - Beba Rakić
https://www.delfi.rs/knjige/150885_digitalni_marketing:_integrisani_pristup_digitalnim_marketinskim_aktivnostima_knjiga_delfi_knjizare.html

Website: https://topperformers.rs/
FB: https://facebook.com/Topperformers.rs/
Instagram: https://instagram.com/topperformers.rs/
LindeIN: https://linkedin.com/company/top-performers-podkast/
Soundcloud: https://soundcloud.com/top_performers/

Audio platforme:
PodcastRS: https://podcast.rs/show/top-performers/
Apple podcasts: https://podcasts.apple.com/rs/podcast/top-performers-podcast/id1548398852
Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjIxNTMwNjQzMC9zb3VuZHMucnNz&ep=14
Spotify: https://open.spotify.com/show/0EzdteYiZ4b9EUi3CgmBMK?si=ui6EfGzZRx2NPcq7azCyKQ
Deezer: https://www.deezer.com/us/show/2166812
Castbox: https://castbox.fm/channel/id3702014?country=us
Sticher: https://www.stitcher.com/show/top-performers-podcast
Podchaser: https://www.podchaser.com/podcasts/top-performers-podcast-1580425
TuneIN: http://tun.in/pkaqS

Video produkcija: https://djrvisuals.rs/

Logo dizajn:
Kristina Ivanović https://www.instagram.com/aestheticneeds_/

Realizacija podkasta:
Djordje Radošević https://instagram.com/djolerad/
Milan Babić https://instagram.com/shta_shto/
Nemanja Kostić https://instagram.com/nemanjuska/

Link do epizode: https://youtu.be/Jr2pczWmkkA