In today's episode Zoe and Larissa discuss how to do your market research. If you've been following along you'll know that this is the third section of your business plan and just a friendly reminder that market research is not marketing. Zoe and Larissa talk all things market segmentation, the benefit of differentiation, the mum friend SWOT analysis, creating a lookalike audience and define what it means to be competitive. 

As always here's our beautiful list of everything mentioned in the episode:

· Alanis Business Academy: How to use market segmentation: develop a target market. www.youtube.com/watch?v=pCLQkgcjMjY

· Mallory Graham: How to create a target market strategy with examples. https://www.youtube.com/watch?v=_lWN3GDs-Io

· Collective Hub Article: 5 unlikely people you should ask for help when starting a business. https://collectivehub.com/2017/10/5-unlikley-people-you-should-ask-for-help-when-starting-a-business/

· www.conductor.com/blog/2018/02/identify-competitors/