DiscoverModern CraftsmanIt's Not the Lattes. It's the Math.
It's Not the Lattes. It's the Math.

It's Not the Lattes. It's the Math.

Update: 2025-11-13
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Description

Tyler tears into the "stop buying lattes" take and runs the numbers that actually break buyers and clients. The squeeze lands on builders too - changing bids, quality, and what projects even pencil out.

Show Notes: 

00:00 The meme and why it's off
04:00 Life costs vs "coffee" costs
06:30 1981 starter home vs today's code & specs
07:25 Rates, prices, and the real math
10:35 How this hits builders and quality
12:05 Healthcare, childcare, and budgets
13:45 Remodel numbers that don't work
16:10 Myths Tyler hears vs reality on site
20:00 The human toll and what needs to change
27:50 Wrap-up

Video Version: 
https://youtu.be/qJxBE_2G6t4

 

Partners: 

Andersen Windows

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Harnish Workwear 

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It's Not the Lattes. It's the Math.

It's Not the Lattes. It's the Math.

Modern Craftsman