Adam, Joanna, and Zach muse on a conversation from Vinitaly.USA about a super successful Italian wine region trying to get more acclaim and approval from sommeliers, and whether that even makes sense for such a financial juggernaut. Does marketing to and through somms actually move the needle for brands, or is this more just about a very human desire for praise and attention from the most hyper-focused elements of the industry? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: 2015 Perrier-Jouët "Belle Époque" Champagne

Joanna is drinking: Improved Tequila Cocktail at Gus' Sip & Dip

Adam is drinking: Llewelyn Wine 'God moving over the face of the waters' Chardonnay

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