It's Time to Update Your Earned Media Strategy

Update: 2023-05-30

Description

It seems like everyone is having more difficulty getting media placements than they used to - the old strategies for getting earned media just aren't working any more, and that means we need to update our approach. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast.

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In Channel

When It Sounds Too Good To Be True...

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Our Terrible First Blog Post - And What We've Learned Since Then

2023-09-1911:27

AI Generative Search is Coming - Will You Be Ready?

2023-09-1209:22

Reputation is Everything. Your Crisis Communications Plan Can Protect It

2023-09-0509:27

Thinking About the Future Every Day

2023-08-2913:33

What Makes a Workplace Toxic and How to Make Sure Yours Isn't

2023-08-2213:05

Shaking Hands and Kissing Babies: The First Thing to Do in a Crisis

2023-08-1509:32

Have Patience, Create Consistency

2023-08-0813:02

How to Predict the Future

2023-07-2511:26

The Right Way to Take a Stand

2023-07-1812:15

The Many Risks of Journalists

2023-07-1112:24

Unintended Consequences: The Good and the Bad of Generative AI

2023-06-2711:03

Don't Negotiate with Yourself

2023-06-2008:46

The Many Reasons Perfect Isn't Best

2023-06-1309:27

Kindness Will Get You (Almost) Everywhere

2023-06-0611:15

It's Time to Update Your Earned Media Strategy

2023-05-3008:33

Demonstrating Your Value During Budget Cutbacks

2023-05-2311:32

Using Generative AI as a Communicator

2023-05-1610:41

Your Email is Not My Emergency

2023-05-0911:10

The Reputation Game has Changed

2023-05-0211:49

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It's Time to Update Your Earned Media Strategy

Gini Dietrich, Founder of Spin Sucks

#box-pro-ellipsis-16959003424595{-webkit-line-clamp:2;}It's Time to Update Your Earned Media Strategy

It's Time to Update Your Earned Media Strategy

Gini Dietrich, Founder of Spin Sucks

It's Time to Update Your Earned Media Strategy