If your gala guests show up thinking they’re just attending a fun party — and not a fundraising event — that’s not on them. That’s on you.According to Keith McLane, Founder and Lead Auctioneer at KLM Auctions, being clear and upfront about your event’s purpose--raising money for the organization--is one of the most critical things you can do for fundraising success. “We always say that if people show up to your event not expecting to give you more money, that's not their fault. That's your fault.”In this clip, Keith shares why the language you use to market your event matters just as much as the planning that goes into it. Calling your event something like a “Fundraising Gala” or a “Gala and Auction” helps set the tone early — and ensures your guests arrive with the right expectations (and generosity) in mind.Watch KLM Auctions on YouTube: https://www.youtube.com/@KLMAuctions

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