Welcome to Episode 3 of It’s in Our Genes, Spykar’s new podcast hosted by Sanjay Vakharia, CEO & Co-founder of Spykar.

On this episode of It's in Our Genes, Vedang Patel from The Souled Store shared the journey behind the brand, the highs and lows behind building iconic Indian brands. Get an insight into the evolution of pop culture merchandise, and the future of retail in India.

What you’ll hear in this episode:

How "The Souled Store" grew from a website to retail stores.

The importance of design and an Indian identity.

The role of Gen Z and the change in consumer behavior.

Watch the full episode now & stay tuned for more inspiring voices in upcoming episodes.