It Doesn't Work!

It Doesn't Work!

Update: 2025-05-06
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In our latest episode, we talk about why social media ads might not be delivering, when they can be effective (hint: brand-building > promotion), and why it’s critical to stop thinking of social media as your only marketing plan. We also challenge you to consider how you’d communicate your message if social media didn’t exist at all. From Super Bowl spots to smart, scrappy strategies — this one’s full of tough love and practical insight.
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It Doesn't Work!

It Doesn't Work!

Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms