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What begins as a simple family experiment can sometimes turn into something far bigger than imagined.

In this episode of The Starter Girlz Podcast, host Jennifer Loehding sits down with Jodi Scott, co-founder and CEO of Green Goo, to share the true story of how a homemade herbal remedy created in a family kitchen grew into a nationally trusted, plant-based wellness brand without compromising integrity, values, or people along the way.

This conversation goes far beyond products. Jodi opens up about building a mission-driven family business, navigating growth with purpose, and making hard decisions rooted in trust, curiosity, and care. From honoring old-school herbal infusion methods to leading through uncertainty and crisis, this episode reveals what it really takes to grow a brand while staying deeply human.

What You’ll Learn in This Episode:
✅ How Green Goo grew from homemade salves to a national wellness company
✅ The realities of running a family business with clear roles and trust
✅ Why maintaining product integrity matters more than fast growth
✅ How purpose-led leadership helped Green Goo navigate major challenges
✅ The role of curiosity, resilience, and self-care in sustainable leadership
✅ Why supporting women in business and community-driven culture changes everything

If you’re interested in clean wellness, women entrepreneurship, holistic health, or building a business that puts people and the planet first, this episode offers grounded insight and real-life lessons you can apply today.

🎧 About the Guest:
Jodi Scott is the co-founder and CEO of Green Goo, a wellness company known for its plant-based first aid, body care, and skincare products made with traditional herbal infusions. Green Goo’s mission of “Spreading Goodness” extends beyond products into company culture, leadership, and community impact.

🌐 Green Goo Website: https://www.greengoo.com
💬 Connect with Starter Girlz Podcast
🌐 Website: https://startergirlz.com
🙌 Partner: Walt Mills Productions

🔔 Don’t Miss Future Conversations
If you enjoyed this episode, subscribe to The Starter Girlz Podcast for more real conversations with founders, leaders, and changemakers building meaningful businesses with heart and purpose.

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🎙️ Want to be a guest on Starter Girlz Podcast?
Send Jennifer Loehding a message on PodMatch here: https://www.podmatch.com/hostdetailpreview/17044863446695017c1879d7b