JCPenney's Shoppable Microdrama: A New Era of Advertising
Update: 2025-12-01
Description
JCPenney and TelevisaUnivision collaborate on a shoppable microdrama series, targeting younger audiences on platforms like TikTok and Instagram. This trend aligns with ESPNs SportsCenter for You and Fox Ones shorts feature. TelevisaUnivision plans to invest heavily in microcontent, with brands showing interest in this growing format.
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