Jaguar's Chief Designer Fired After Controversial Rebrand
Update: 2025-12-02
Description
Jaguars Lead Designer Abruptly Departed Amidst Controversial RebrandGerry McGovern, Jaguar Land Rovers chief creative officer, was reportedly dismissed after twenty-one years with the company. His departure follows the appointment of a new CEO and a controversial rebrand aimed at attracting ultra-wealthy customers. The rebrand, which included a bright pink electric car and an advertisement featuring models, faced criticism and backlash. Despite the controversy, the company insists the rebrand strategy was not the reason for the previous bosss retirement and the delay in the all-electric lineup.
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