https://browncarguy.com/2024/11/22/jaguar-just-lost-the-plot/

Jaguar stops sales of new cars, and radically rebrands leaving car fans distressed and disturbed. What's going on?

Jaguar has stunned the automotive world - and not in a good way! 😳 In a move that no one saw coming, Jaguar has decided to take a complete “sabbatical” from selling new cars until 2026! 🚫🚗 But that’s not all - Jaguar’s new branding strategy has car lovers everywhere scratching their heads and longtime fans feeling betrayed. A new logo, a new image, and a total erasure of their iconic heritage - has Jaguar gone mad? 🤯

In this video, I break down exactly what’s gone wrong with Jaguar’s latest gambit and why fans are outraged. From the disappearance of great cars like the F-Type and F-Pace to a rebranding that looks more like a fashion label than a car manufacturer, it’s clear that something’s gone very wrong at Jaguar HQ. 🚨

Is this the end of the road for Jaguar? Can they make a comeback with their high-end electric future, or have they lost their way entirely? ⚡💸 We’ll also compare Jaguar’s choices to rivals like Porsche, Mercedes, and BMW—brands that are managing the electric transition without abandoning their loyal fan base. 🏁

Join me as I reveal the mistakes Jaguar is making and what this means for their future—and the future of British motoring heritage. 🇬🇧🚘

Let me know what you think—can Jaguar recover, or are they driving straight into obscurity? Drop your thoughts in the comments below! 💬👇

Or read my thoughts here https://browncarguy.com/2024/11/22/jaguar-just-lost-the-plot/

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Brown Car Guy
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