DiscoverMartech Zone InterviewsJake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle
Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

Update: 2021-03-10
Share

Description

In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage.



Buyers at SaaS and digital product companies feel a lack of confidence that sales promises will be kept. What happens after the deal is signed? Now, with MetaCX, both buyers and suppliers can track the lifecycle and move between the various phases together. The result is better trust and transparency which positively impacts the momentum of the customer relationship. Buyers and sellers arrive at a mutual trust.



In this interview, we discuss:




  • What is Outcome-Based Selling

  • What are the benefits of Collaborative Success Planning

  • How does MetaCX help coordinated Post-Sale Handoffs

  • What is Outcome Attribution and can you provide examples?



By creating shared spaces that allow suppliers and buyers to define and measure target outcomes together, MetaCX helps align sales, success and delivery teams around real value that customers can see.

Special Guest: Jake Sorofman.

Sponsored By:

Support Martech Zone Interviews

Links:

  • MetaCX — MetaCX is transforming how suppliers and buyers collaborate and win together with shared success plans backed by live performance data.

Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

Douglas Karr