Entrepreneur, thinker, and storyteller Jakob Lindvall brings a suitcase full of experiences—and artifacts—to this episode of What’s up Åre. With a background spanning the UN, entrepreneurship, sailing, and even punk music, Jakob’s journey is anything but conventional.

We dive into his rebellious start in business, why frustration often sparks the best ideas, and how breaking the rules can lead to success. Jakob shares the surprising parallels between Åre and Silicon Valley, his experience working with the UN, and what a punk band called ‘Decision Fatigue’ might sound like. Along the way, he unpacks personal artifacts that represent key moments in his life—each one a conversation starter about risk-taking, creativity, and perspective.

Whether you're an entrepreneur, a creative, or someone who just loves a great story, this episode is filled with wisdom, humor, and unexpected insights.

Featured Quotes:

"Silicon Valley is a little bit like Åre. Not vice versa."

"The second-best thing I ever did was start working at McDonald's. The best thing I ever did was quit."

"Some of the best ideas come from frustration, not inspiration."

"If I ever start a punk band, I’m naming it ‘Decision Fatigue.’"

"The UN taught me a lot, but sailing is where I learned freedom."

• Jakob Lindvall

Chapters:

(00:07:14 ) From McDonald's to Entrepreneurship

(00:15:29 ) Åre vs. Silicon Valley

(00:23:49 ) Breaking Business Norms

(00:31:44 ) What Makes a Great Entrepreneur?

(00:40:19 ) Risk-Taking and Adaptability

(00:48:10 ) Decision-Making Lessons

(00:56:29 ) Passion, Purpose & The Future of Work

(01:04:19 ) Sailing, the UN, and Finding Meaning

(01:12:29 ) Artifacts & the Stories They Tell

Love the episode? Hit subscribe and share it with someone who needs inspiration. Got insights on risk-taking? Drop them in the comments—we’d love to hear!

Follow Our Guests and Team:

Jakob Lindvall: @jakethewake

Creative Director: Viktor Ohlin @allinvision.jpg

Hosts: Val Cook and Tim Boffe @thenomadsfamily

Interior Design by Theolin Interior Design

Watch and Listen:

This episode is also available on YouTube and YouTube Music.