In 2016 Khalia Ismain launched Love Jamii, a discount card and discovery platform. Inspired by a trip to Kenya and the Swahili word for community (Jamii), the company holds supporting small black businesses, creatives and black culture at its centre and sells a whole range of products from Afro Haircare products to greeting cards.

Moreover, in the wake of the Black Lives Matter Movement, Love Jamii is leading the way in increasing the profile of black businesses and continuing the conversation around racial inequality in business.

Claudia talks to founder Khalia about the importance of supporting small businesses, throwing yourself into the deep end and harnessing the power of storytelling.

Business Unusual is made in association with Vodafone Business’ V-Hub platform. V-Hub is here to help with free expert knowledge and guidance, and a constantly evolving range of tools and training. Click here to access online their library and knowledge centre, offering content, tools and insights to help small-medium businesses thrive online. Not only that, but you can access free support from expert business V-Hub advisers. This one-to-one digital support from a business V-Hub adviser can cover a range of topics from how to build an online presence to managing online security risks. Call 0808 005 7400 or visit here 

Hosted by Claudia Winkleman.

From Vodafone Business, produced by Listen Entertainment.

Hosted on Acast. See acast.com/privacy for more information.