Jason Krupp: Meat Industry Association Advocacy Manager on the drop in exports
Update: 2023-10-03
Description
The country's red meat industry is still grappling with a volatile global market.
Exports are down 16% to $730-million compared with the same time last year.
It's largely down to a 44% decrease in Chinese exports, due to increasing competition.
Meat Industry Association Advocacy Manager Jason Krupp told Mike Hosking that our high-quality product doesn't always alleviate the problem, as it's subjective.
He says New Zealand has found a niche for itself in the upper markets, but everybody is doing it tough at the moment, especially those in the market for the first time.
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