Jeff Ostroff - Looking Forward to Make Your Own Luck (#258)
Jeff Ostroff's multi-faceted career as a marketing and communications professional has enabled him to work with and for many organizations: small to large, fledgling to established, public to private sector. He has used his skills and experience to promote businesses, ventures, products, services, and major initiatives. He's done this inside the U.S., in Canada, and in both Eastern and Western Europe.
Over the past few years, Jeff has added new skills and services to his portfolio, including podcasting, professional interviewing, voice-over work, and his presentations on how to be more lucky in your life. His own podcast, Looking Forward, continues Jeff's interest in and passion for GLOBAL trends and opportunities to be found in the marketplace. This was one of the things he covered in his highly praised book, "Successful Marketing to the 50+ Consumer" (Prentice-Hall).
As an entrepreneur, Jeff has started three businesses, all of which have capitalized on marketplace trends. Aside from Looking Forward, there has been Scenic Cycling (which tapped into both the growing singles market and fitness movement) and Ostroff Associates, which specialized in helping organizations identify and profit from trends and opportunities created by the gigantic over-50 population, including the baby boomers. He also launched Over-40 Marketing, a division within a market research firm, focused on the 50+ customer group.
During his career, Jeff has been interviewed, quoted, or cited by podcast shows and newsletters, and more than 50 magazines, newspapers, and radio/TV stations including The Wall Street Journal, The New York Times, Newsweek, CBS, USA Today, Business Week, The Philadelphia Inquirer, Inc., Ad Age, Adweek and Modern Healthcare. He has also delivered professional (fee-paid) presentations, including keynotes, to more than 60 business and professional groups within and outside the United States.
Jeff's degree is in Radio-TV-Film from Temple University. Throughout his career, he has worked in the communications and marketing fields, handling anything from podcasting, to professional interviewing, to voice-overs, to disc jockeying and emceeing events, to newscasts, to training programs and teaching, to market research projects and focus group moderation/analysis.
Learn more about Jeff Ostroff at:
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