Jennifer Lopez's Zen Diamond Deal: Power, Beauty, & Controversy
Update: 2025-11-26
Description
Jennifer Lopez, a 56-year-old singer and actress, has become the new face of Zen Diamond, a Turkish jewelry brand, for a reported $10 million deal. Despite her typical endorsement fees ranging from $20 to $50 million, Lopezs decision to accept a lower fee may be driven by her desire to stay relevant in the entertainment industry. Her role in promoting engagement rings, given her four marriages and recent divorce from Ben Affleck, has sparked conversation about the dynamics of celebrity endorsements and personal brand image.
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