DiscoverSeacoast StoriesJennifer Wilder on LANEY & LU's MESSY (& Costly) Portsmouth Opening & the Real Reason Exeter Closed! Plus, Ghosting & Changing Her Name (Part 2)
Jennifer Wilder on LANEY & LU's MESSY (& Costly) Portsmouth Opening & the Real Reason Exeter Closed! Plus, Ghosting & Changing Her Name (Part 2)

Jennifer Wilder on LANEY & LU's MESSY (& Costly) Portsmouth Opening & the Real Reason Exeter Closed! Plus, Ghosting & Changing Her Name (Part 2)

Update: 2025-10-20
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Jennifer Wilder found herself sleeping on the floor of her friend's apartment in Portsmouth.

On the eve of opening her second LANEY & LU location and Ginger Fox Bakery (formerly Sweet Dreams), Jen's life was unraveling behind-the-scenes.

Today, in Part Two of a two-part podcast, the iconic LANEY & LU founder (formerly Jennifer Desrosiers) takes us behind the CHAOS that swirled around the (delayed) opening of her Portsmouth location, a catastrophe she says cost her "hundreds of thousands of dollars."

Jennifer and ⁠host Troy Farkas⁠ also discuss the real reason Jen decided to close LANEY & LU (Exeter) earlier this year, the unexpected delays she faced in opening LANEY & LU (Portsmouth) and Ginger Fox, the struggles of the dating scene for an accomplished woman like herself, and why she recently changed her name!

CHAPTERS:

  • Messy openings of LANEY & LU Portsmouth + Ginger Fox (00:00 )
  • Closing LANEY & LU Exeter (09:10 )
  • Becoming Jennifer Wilder (26:25 )
  • The struggles of online dating (34:34 )
  • The Wilder Way (41:55 )
  • How do you want to be remembered? (52:35 )


Jen is hiring an Executive Coordinator for her growing portfolio of brands! If you're interested, apply here. And if you're a business owner in need of some 1:1 coaching, you can work with Jen by ⁠inquiring here.⁠

EVENTS:

SPONSORS:


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Jennifer Wilder on LANEY & LU's MESSY (& Costly) Portsmouth Opening & the Real Reason Exeter Closed! Plus, Ghosting & Changing Her Name (Part 2)

Jennifer Wilder on LANEY & LU's MESSY (& Costly) Portsmouth Opening & the Real Reason Exeter Closed! Plus, Ghosting & Changing Her Name (Part 2)

Troy Farkas