Jeremy Parker: How Swag.com Got Facebook as Their 1st Client
How do you secure a killer domain name like swag.com and land a massive first client like Facebook within a matter of months? Today Jeremy Parker, founder and CEO of Swag is sharing how he was able to do just that and scale to $300,000+ of revenue within their first year.
Jeremy had been working in the promotional products industry for a number of years before he decided to launch Swag, during which time it became clear to him that most promotional products companies were on a race to the bottom. In order to undercut on prices, companies were sacrificing the quality of their products and customers were suffering the consequences.
Meanwhile, Jeremy also noticed that the demographics of the average promotional products buyer was shifting from a middle-aged office manager to a 20-something that wore Patagonia to work. This new consumer was much more quality-conscious and was willing to pay a bit more for high quality promotional products that they would be proud of. Also, these consumers didn't say "promotional products", they called it "swag".
That's when the idea for Swag hit him. There was clearly a demand for high quality swag, but the companies willing to supply products at this level were not out there. So Jeremy decided to start putting the pieces in place for rapid scale.
Through a $1M+ creatively structured deal, Jeremy was able to secure the rights to use swag.com before he had sold a single product. And with a domain name and a few samples, Jeremy and his co-founder decided to swing for the fences on their first client...they were going after Facebook.
Listen to the full podcast for the rest of Jeremy's story along with his advice for aspiring young entrepreneurs!
2:05 Swag Backstory
4:10 Landing Facebook As Their First Client
7:35 How To Get To Decision Makers
9:25 How Swag Fosters Inbound Marketing
11:00 Early Issues Encountered
13:58 Where The Name Came From
16:35 Raising Capital
19:50 Prioritizing Different Projects
25:10 Marketing vs. Product Development
29:45 Advice To His Younger Self
31:35 Jeremy's Businesses Before Swag
35:45 Partnering With Others
37:45 Industry Publications
38:55 What Jeremy is Excited About
41:40 Non-Scalable Practices
43:15 Jeremy's Contact Info
44:05 Closing Thoughts
For more, check out Apple's YouTube channel: https://www.youtube.com/applecrider
This episode is sponsored by TONOR. For 20% off the TONOR Q9 Mic Kit, use the code SMARTMONEY20 on either Amazon or TONOR's website.
TONOR's Site: https://www.tonormic.com/collections/usb-microphones/products/tonor-q9-usb-microphone-kit