Jess Iandiorio (CMO Starbust Data) on “She’s Not Strategic” and the Importance of Category Creation
Update: 2020-12-07
Description
This week's guest on Scaleup Marketing is my friend and former colleague Jess Iandiorio, the CMO at Starburst Data. Jess and I worked together at Acquia, and she’s previously been at Endeca, Drift, and Mirakl.
Jess and I talk about the “She’s Not Strategic” challenge that women face when trying to move up in an organization. And we get into the importance of category creation for companies who don’t fit into an existing box.
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