Jigar Shah: The Clean Energy Industry Needs Its Own “Got Milk?” Campaign
Update: 2025-10-13
Description
Clean energy is winning on technology—but losing the story. Jigar Shah tells Sweta Chakraborty and Monica Medina why solar, wind, and EVs need the swagger (and budget) of a “Got Milk?” campaign. From plug-in hybrids to nuclear power, he explains how better narratives—and a billion-dollar confidence boost—can keep the transition moving forward.
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