Jimmy Fallon Wants To Tell You About His ‘Brand’ New Show
Description
<figcaption class="wp-caption-text" id="caption-attachment-170941">ON BRAND WITH JIMMY FALLON — Season 1 — Pictured: (l-r) Bozoma Saint John, Jimmy Fallon — (Photo by: David Holloway/NBC)</figcaption></figure>Could marketing be the next big arena for reality TV? Jimmy Fallon thinks so—and he’s putting his star power behind On Brand with Jimmy Fallon, an ambitious new primetime series blending creativity, competition, and corporate strategy.
Known for his long-standing work on Saturday Night Live, Late Night, and The Tonight Show, Fallon is now breaking new ground with On Brand, a reality competition he not only hosts—but also created.
A Bold New Look at Creative Advertising and Entertainment Branding
The competition series gives aspiring marketers the chance of a lifetime: to pitch bold advertising ideas to real corporate clients in front of a national audience. Each episode features contestants brainstorming, creating, and selling their concepts not just to the brands, but also to Fallon himself and marketing legend Bozoma Saint John.
The duo brings contrasting but complementary energy to the show—Fallon with his signature humor and people-first instincts, and Saint John with her razor-sharp marketing insights and global brand experience. Together, they’re building something more than just a show: they’re launching a brand-new agency and offering contestants a chance to earn their place in it.
Jimmy Fallon’s Passion Project in Creative Marketing
More than just another hosting gig, Fallon has described On Brand as a deeply personal venture. It’s a space where his comedic creativity and love for storytelling converge with the world of brand-building.
Click on the media bar below to hear Fallon talk about the show’s premise:
Jimmy Fallon’s New NBC Reality Show
On Brand with Jimmy Fallon airs Tuesdays at 10/9c on NBC, with full episodes available for streaming the next day on Peacock. It’s poised to be a breakout hit for both fans of Fallon and those fascinated by the art of modern marketing.
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