Jo Malone's Regret: Losing Her Name
Update: 2025-11-23
Description
Jo Malone, founder of Jo Malone London, shares her regret of selling her brand and losing the rights to her name. Despite financial success, she struggles with the lifelong non-compete clause. Other entrepreneurs like Karen Millen and Elizabeth Emanuel face similar issues. Legal experts confirm that contractual restrictions often trump everything. This situation emphasizes the importance for entrepreneurs to carefully consider the terms of sale, especially when their personal name is integral to their brand.
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