DiscoverMarketing Room 101Jo Wallace sends back the salad: Jellyfish Global ECD on creative commitment and the culture of ‘yes’
Jo Wallace sends back the salad: Jellyfish Global ECD on creative commitment and the culture of ‘yes’

Jo Wallace sends back the salad: Jellyfish Global ECD on creative commitment and the culture of ‘yes’

Update: 2025-04-14
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In this episode, host Ben Norman is joined by Global Executive Creative Director (ECD) of Jellyfish, and founder of Good Girls Eat Dinner, Jo Wallace.

Having made the move to LA in 2022 after 20 years in some of the UK’s most successful creative businesses, Jo and Ben discuss the differences between life and work in LA and London, why brands need to do the hard work to be single minded to avoid word salads, and how a braver culture of ‘yes’ could be the key to effectiveness.

Jo also shares advice on how to tackle gender bias in senior leadership positions, why we need more female role models in the industry and how to actually do something about diversity.

They also discuss miss-matched office furniture, someone’s uncle’s dog and London’s architecture.

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Jo Wallace sends back the salad: Jellyfish Global ECD on creative commitment and the culture of ‘yes’

Jo Wallace sends back the salad: Jellyfish Global ECD on creative commitment and the culture of ‘yes’