Joe Wicks - Killer Protein Bar | Ep24
Description
In this episode, I break down the latest noise around Joe Wicks and protein bars and why telling people a snack will give them cancer, strokes, or an early death is, frankly, really stupid.
We get into:
The rise of ultra-processed foods (now 56% of the UK diet) and what that really means for health.
Why protein bars aren’t miracle foods, but also aren’t poison, they can actually help with adherence and behaviour change.
How fear-mongering fuels disordered eating, which has skyrocketed from 1 in 20 adults in 2007 to around 1 in 6 by 2019.
The role of cost of living and why UPFs are often the cheapest, most accessible calories.
Why fortification matters and how some processed foods actually help prevent nutrient deficiencies.
What actually works if you want a healthier relationship with food (hint: it’s not black-and-white “good vs bad” rules).
This episode is all about cutting through the noise, ditching the scare tactics, and talking honestly about food in a way that actually helps.
👉 If you’ve ever felt confused by headlines or guilty about the foods you eat, this one’s for you.
PMID: 40530952
PMID: 36258254
PMID: 37525957
United States
