John Farrar is a digital media leader with more than 15 years of experience. His background is anchored the media and advertising industry, including entrepreneurial ventures and large corporate environments. John is passionate about bringing new technology to life to reach and engage today’s consumers. He currently serves as Head of Industry at Google, where he leads a team focused on the Legal Services Industry.

Prior to Google, John served as the President of Brand.net, a programmatic media platform, in San Francisco. He has also spent considerable time working in Mergers and Acquisitions within the Ad Tech sector. John holds his MBA from Notre Dame and currently lives in San Francisco with his wife and two daughters.