DiscoverHow'd It Happen PodcastJohn List - Scaling Proven Ideas for UBER, Lyft & Walmart (#260)
John List - Scaling Proven Ideas for UBER, Lyft & Walmart (#260)

John List - Scaling Proven Ideas for UBER, Lyft & Walmart (#260)

Update: 2022-03-28


John A. List (Twitter: @econ_4_everyone) is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.

His research has led to collaborative work with several different firms, including Lyft,  Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several nonprofits. For decades, his field experimental research has focused on issues related to the inner workings of markets; the effects of various incentives schemes on market equilibria and allocations; how behavioral economics can augment the standard economic model; early childhood education and interventions; and, most recently, on the gender earnings gap in the gig economy (using evidence from rideshare drivers).

His research includes more than 200 peer-reviewed journal articles and several published books, including the best-seller he coauthored with Uri Gneezy, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.

List was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjö Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy.

For a number of publications in the area of field experiments and behavioral economics, please see

Some other studies of interest:

Why women are paid less than men for Gig jobs:

Why do people discriminate:

Why do inner-city schools continue to fail:

Why do people give to charity:

Why we should run field experiments:

The Science of Using Science (for policymaking):

To learn more about John, please visit:


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John List - Scaling Proven Ideas for UBER, Lyft & Walmart (#260)

John List - Scaling Proven Ideas for UBER, Lyft & Walmart (#260)