In this bite size episode with Jon Berry, we explore the essence of entrepreneurship, focusing on the importance of taking calculated risks and pursuing what you’re passionate about. Jon reflects on his own journey, sharing insights on how supportive environments can foster an entrepreneurial spirit and how navigating doubts and risks is an integral part of the process. Key Discussion Points: Redefining Entrepreneurship: Jon initially perceived the term "entrepreneur" as elitist, but he redefined it as simply taking action driven by passion. This perspective shifts the focus from merely achieving business success to actively pursuing one’s passions. Nature vs. Nurture: Jon argues that anyone can become an entrepreneur if given the opportunity and support to pursue their ideas. A nurturing environment is crucial for developing an entrepreneurial mindset. Doubts and Challenges: Through personal experiences, Jon reveals the scepticism often faced when transitioning to self-employment. He underscores that the perceived risks of entrepreneurship are often comparable to, if not less than, the false sense of security in traditional jobs. Facing Uncertainty: Entrepreneurship is filled with uncertainty, and long-term plans can be unrealistic. Jon embraces the idea of "winging it," learning from mistakes, and accepting vulnerability as part of effective leadership. Vulnerability in Leadership: Jon highlights the value of showing vulnerability and honesty as a leader, contrasting this with the formal and rigid corporate cultures of his earlier career. Creating a supportive environment where people feel safe to learn and grow is essential. Collaboration and Celebration: Emphasising the importance of celebrating others’ successes and fostering a collaborative business environment, Jon notes that while the business community in the North of England is more supportive and honest, there is still room for improvement. Moral Values: Aligning business practices with personal moral values is key for Jon. He aims to be remembered for his kindness and the positive impact he made, rather than just for professional achievements. Thank you for tuning in to this episode. Be sure to catch next week’s deep dive episode, where we’ll uncover more inspiring stories and valuable insights. Thank you for listening to this episode. Stay tuned for next week’s deep dive episode, where more inspiring stories and insights await. Resources: Tyler Grange:  The British Skin Foundation: