DiscoverHow the Fxck SEO PodcastJosh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team
Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

Update: 2023-12-13
Share

Description

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups.




We discuss:



  • Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance?

  • How has Josh streamlined his content processes with Open AI tools?

  • Taking 2 websites from 0 to 100K traffic/month

  • How middle-of-funnel optimization drives growth

  • Is there any value to top-of-funnel content?

  • Scaling the one-man band: Working with writers to achieve velocity

  • How to achieve quality and quantity at scale

  • 3 top tips for increasing content quality

  • Does Google care about duplicate content?




Join the How the F*ck newsletter here: https://www.thefxck.com




Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale

Comments 
loading
In Channel
Ep. 33: How I attract big name clients with content (Xenia, Founder of Planable)

Ep. 33: How I attract big name clients with content (Xenia, Founder of Planable)

2021-05-0328:36

Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust

Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust

2024-03-2026:48

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

2023-12-1331:18

$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty

$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty

2023-12-0446:22

Solo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey)

Solo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey)

2023-10-0315:10

Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)

Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)

2023-07-1245:52

6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)

6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)

2023-07-0541:49

3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2

3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2

2023-06-2820:27

How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1

How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1

2023-06-2024:25

How to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS]

How to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS]

2023-06-1439:57

How Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io]

How Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io]

2023-06-0740:14

How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)

How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)

2023-05-2320:11

How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so)

How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so)

2023-05-1643:23

How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)

How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)

2023-05-0918:38

Scaling LivingCozy.com to 335,000 Monthly Page Views with Expert Content [Ash Read, Co-Founder at 937 Media. Ex-Buffer Editorial Director)

Scaling LivingCozy.com to 335,000 Monthly Page Views with Expert Content [Ash Read, Co-Founder at 937 Media. Ex-Buffer Editorial Director)

2023-05-0142:31

Google's E-E-A-T: What is The New E and How to Demonstrate It in an AI World [Olga Zarr, SEO Consultant]

Google's E-E-A-T: What is The New E and How to Demonstrate It in an AI World [Olga Zarr, SEO Consultant]

2023-04-1927:01

Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)

Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)

2023-04-1159:09

Part 3: 2,300 Blog Posts in One Go?! How to Do Tomb Raiding Keyword Research - The Strategy Behind the "BEAST" SEO Case Study (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast

Part 3: 2,300 Blog Posts in One Go?! How to Do Tomb Raiding Keyword Research - The Strategy Behind the "BEAST" SEO Case Study (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast

2023-04-0424:46

Part 2: How to Choose a Profitable Niche That You Can *Actually* Win (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast

Part 2: How to Choose a Profitable Niche That You Can *Actually* Win (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast

2023-03-2921:34

Part 1: How to Use Aged Domains to Juice Up Your Authority (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast

Part 1: How to Use Aged Domains to Juice Up Your Authority (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast

2023-03-2232:56

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

Ben Goodey