![Ju Rhyu '08 - Hero Cosmetics - Achieving $100 million in Revenue in 5 years [Ep. 3]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/be/c2/4b/bec24be4-7b41-eae1-2cf9-ada23b8b75e9/mza_12174738994639958457.jpg/400x400bb.jpg "Ju Rhyu '08 - Hero Cosmetics - Achieving $100 million in Revenue in 5 years [Ep. 3]")
Ju Rhyu '08 - Hero Cosmetics - Achieving $100 million in Revenue in 5 years [Ep. 3]
Update: 2022-11-14
Description
Ju Rhyu '08 is the founder of Hero Cosmetics, a company well known for its revolutionary Mighty Patch. Soon after this recording, the company was acquired by Church and Dwight in September of 2022 for $630m. We spoke with Ju about everything from determining if there is a market for your product to leveraging marketing tools to build brand awareness.
Check out Startup Alley Podcast to learn more about the episode and access the transcript.
Please visit The Lang Entrepreneurship Center to learn more about the entrepreneurship program at Columbia Business School.
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