Today on the podcast, I speak with Juliette Hogan, Founder and Director of her eponymous brand, Juliette Hogan. 

With a focus on everyday luxury and simple sophistication, Juliette creates clothing that New Zealand women rely on for every aspect of their lives. 

Juliette established her brand in 2004 and recently celebrated the incredible milestone of 20 years in business. Since opening her first store in Ponsonby, Auckland in 2007, she has grown Juliette Hogan into one of New Zealand's most successful boutique brands, with four stores and multiple stockists nationwide. 

In our conversation, we explore the brand's early days, from incorporating her business in 2004 to designing her first collections and taking them out on the road to sell. We discuss the milestones that have marked her journey: opening retail stores, navigating through uncertain economic times, innovative collaborations, the impact of the pandemic, and the invaluable business lessons learned along the way. Juliette talks about her creative process, the realities of running a business, personal growth, celebrating successes, and envisioning the future of her brand. 

I hope you enjoy my kōrero with Juliette as much as I did.

After this episode you can find Juliette's beautiful clothes at juliettehogan.com and follow along with the brand on Instagram @juliettehogan.

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast