Svakog dana izloženi smo hiljadama izbora koje moramo napraviti. Bilo da su to izbori u domaćinstvu ili na poslu, mi ne možemo da ih zaobiđemo. Jeste li se ikada zapitali kakva to magija Vas privoli da neki proizvod kupite, a neki ne? Šta taj proizvod ili uslugu čini neodoljivom? Odgovor se nalazi u ovoj epizodi. Iza svega toga nalaze se ljudi koji vaše potrebe poznaju bolje od vas samih. To su Copywriter-i. Oni su proveli godine usavršavajući veštinu kreativnog pisanja i proučavajući šta je to što iskonski potražujete kao i načine kako da vam to pitko i umiveno plasiraju. Kako izgleda taj svet bliže će nam objasniti Mladen Stojanović, copywriter sa višegodišnjim iskustvom.

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Gost: Mladen Stojanović
https://www.linkedin.com/in/stojanovicmladen/

Preporučena literatura:
Scientific Advertising - Claude Hopkins
https://www.amazon.com/Scientific-Advertising-advertising-copywriting-techniques/dp/1517038073
Tested Advertising Methods - John Caples
https://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011
How to Write a Good Advertisement - Victor Schwab
https://www.amazon.com/Write-Good-Advertisement-Victor-Schwab/dp/1614278865
The Adweek Copywriting Handbook - Joseph Sugarman
https://www.amazon.com/Adweek-Copywriting-Handbook-Advertising-Copywriters/dp/0470051248

Website: https://topperformers.rs/
FB: https://facebook.com/Topperformers.rs/
Instagram: https://instagram.com/topperformers.rs/
LindeIN: https://linkedin.com/company/top-performers-podkast/
Soundcloud: https://soundcloud.com/top_performers/

Audio platforme:
PodcastRS: https://podcast.rs/show/top-performers/
Apple podcasts: https://podcasts.apple.com/rs/podcast/top-performers-podcast/id1548398852
Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjIxNTMwNjQzMC9zb3VuZHMucnNz&ep=14
Spotify: https://open.spotify.com/show/0EzdteYiZ4b9EUi3CgmBMK?si=ui6EfGzZRx2NPcq7azCyKQ
Deezer: https://www.deezer.com/us/show/2166812
Castbox: https://castbox.fm/channel/id3702014?country=us
Sticher: https://www.stitcher.com/show/top-performers-podcast
Podchaser: https://www.podchaser.com/podcasts/top-performers-podcast-1580425
TuneIN: http://tun.in/pkaqS

Video produkcija: https://djrvisuals.rs/

Logo dizajn:
Kristina Ivanović https://www.instagram.com/aestheticneeds_/

Realizacija podkasta:
Djordje Radošević https://instagram.com/djolerad/
Milan Babić https://instagram.com/shta_shto/
Nemanja Kostić https://instagram.com/nemanjuska/

Link do epizode: https://youtu.be/qnbTJFyuQUI

#podcast #topperformers #copywriting