DiscoverPod Save AmericaKamala Harris’s Winning Message (Ep. 7)
Kamala Harris’s Winning Message (Ep. 7)

Kamala Harris’s Winning Message (Ep. 7)

Update: 2024-08-1118
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Digest

The episode begins with a brief introduction and a mention of JD Vance, a Silicon Valley-funded author who wrote a best-selling book criticizing the community he grew up in. The episode then discusses the selection of Kamala Harris as the Democratic vice presidential nominee and her choice of Tim Walls as her running mate. The episode highlights the importance of the race and the need to persuade undecided voters. The episode features a discussion with two Democratic strategists, A'not Shanker Osorio and Michael Podhorzer, about the Harris-Walls ticket, their message, and how it's resonating with voters. The episode explores how the race has changed since Joe Biden stepped aside and the impact of the new nominees and running mates. The discussion focuses on the anti-MAGA coalition and strategies for persuading undecided voters. The episode delves into the impact of Joe Biden stepping aside on the race, particularly in terms of the focus on Trump's agenda and the potential for a referendum on the past four years. The episode discusses the upcoming Democratic National Convention and the importance of the message and story that will be conveyed. The episode analyzes the first paid television ad released by the Harris campaign, focusing on the "freedom" messaging. The episode explores the messaging goals for the Democratic National Convention, emphasizing the need to establish Harris's presidential readiness and address the "credibility chasm" surrounding MAGA's agenda. The episode discusses the importance of framing the protagonist-antagonist relationship in political messaging, highlighting the need to position voters as the protagonists and MAGA Republicans as the antagonists.

Outlines

00:00:00
The Democratic Vice Presidential Nominee and the Race's Evolution

This episode discusses the selection of Kamala Harris as the Democratic vice presidential nominee and her choice of Tim Walls as her running mate. The episode highlights the importance of the race and the need to persuade undecided voters. The episode also explores how the race has changed since Joe Biden stepped aside and the impact of the new nominees and running mates. The discussion focuses on the anti-MAGA coalition and strategies for persuading undecided voters.

00:01:53
Analyzing the Harris-Walls Ticket and Messaging Strategies

This episode features a discussion with two Democratic strategists, A'not Shanker Osorio and Michael Podhorzer, about the Harris-Walls ticket, their message, and how it's resonating with voters. The episode also delves into the impact of Joe Biden stepping aside on the race, particularly in terms of the focus on Trump's agenda and the potential for a referendum on the past four years.

00:42:19
The Democratic National Convention and Messaging Goals

This episode discusses the upcoming Democratic National Convention and the importance of the message and story that will be conveyed. The episode analyzes the first paid television ad released by the Harris campaign, focusing on the "freedom" messaging. The episode explores the messaging goals for the Democratic National Convention, emphasizing the need to establish Harris's presidential readiness and address the "credibility chasm" surrounding MAGA's agenda. The episode discusses the importance of framing the protagonist-antagonist relationship in political messaging, highlighting the need to position voters as the protagonists and MAGA Republicans as the antagonists.

Keywords

MAGA


MAGA stands for "Make America Great Again," a slogan popularized by Donald Trump during his 2016 presidential campaign. It represents a nationalist and populist ideology that emphasizes American exceptionalism, economic protectionism, and a return to traditional values.

Tim Walls


Tim Walls is the former governor of Minnesota and the Democratic vice presidential nominee's running mate. He is known for his rural working-class roots and his focus on issues like education, healthcare, and labor unions.

Credulity Chasm


The "credulity chasm" refers to the gap in belief between voters who readily accept the dangers posed by MAGA's agenda and those who are skeptical or dismissive of those claims.

Freedom Messaging


"Freedom messaging" is a strategy used by the Democratic Party to frame their campaign around the concept of individual liberties and the threat posed by MAGA's policies to those freedoms.

Race Class Narrative


The "race class narrative" is a messaging strategy that emphasizes the intersection of race and class in shaping political and economic outcomes, highlighting the ways in which MAGA's policies disproportionately harm marginalized communities.

Q&A

  • How has the race changed since Joe Biden stepped aside?

    The race has become more focused on Trump's agenda and the potential for a referendum on the past four years. Biden's age was a significant issue for some voters, and his departure has removed that from the equation.

  • What are the key messaging goals for the Democratic National Convention?

    The convention needs to establish Kamala Harris's presidential readiness and address the "credibility chasm" surrounding MAGA's agenda. The goal is to convince voters that Harris is capable of leading the country and that MAGA's policies pose a real threat to their lives and freedoms.

  • Why is "freedom messaging" effective?

    "Freedom" is a deeply valued concept in the United States, and voters are more likely to respond to messages that frame issues in terms of their individual liberties. The Democratic Party is using this messaging to highlight the ways in which MAGA's policies threaten those freedoms.

  • What is the "credulity chasm," and how can it be addressed?

    The "credulity chasm" refers to the gap in belief between voters who readily accept the dangers posed by MAGA's agenda and those who are skeptical or dismissive of those claims. Addressing this chasm requires providing evidence and examples of MAGA's harmful policies, while also emphasizing the potential for positive change under a Democratic administration.

  • How does the "race class narrative" play a role in Democratic messaging?

    The "race class narrative" highlights the intersection of race and class in shaping political and economic outcomes, demonstrating how MAGA's policies disproportionately harm marginalized communities. This messaging strategy aims to appeal to voters who are concerned about social justice and economic inequality.

Show Notes

Jon is joined Democratic message guru Anat Shenker-Osorio and longtime political strategist Michael Podhorzer to talk about how swing voters are reacting to a Harris-Walz ticket and what message the campaign will need to win them over in November. They break down why Tim Walz has been a uniquely effective messenger, how Kamala Harris is reclaiming freedom from Republicans, and how Minnesota’s 2018 “Greater than Fear” campaign set the stage for this moment. 

Take action with Vote Save America: Visit votesaveamerica.com/2024  

Order Democracy or Else: How to Save America in 10 Easy Steps at crooked.com/books or wherever books are sold.

Comments (3)

Scott S

Duck, duck, gray duck? What madness is this?

Aug 13th
Reply (1)

Linnea Johnson

Why isn't anyone talking about the fact that Walz had a hearing disability from firing weapons for years when he decided to retire from the military? It would have been wrong for him to go into combat because he could have put others in danger.

Aug 12th
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Kamala Harris’s Winning Message (Ep. 7)

Kamala Harris’s Winning Message (Ep. 7)

Jon Favreau