Kasper Lindskow: Building a Scalable AI Infrastructure at Denmark's JP/Politikens Media Group
Update: 2025-03-18
Description
When it comes to AI adoption, experimentation is easy—scaling is hard. So, what is the difference between AI projects that fade out and those that transform newsrooms? A strong infrastructure.
In this episode of Newsroom Robots, Kasper Lindskow, the head of AI at JP/Politikens Media Group joins host Nikita Roy. Kasper shares how as one of Denmark's largest media groups they are building a scalable AI infrastructure across multiple news brands, balancing technical innovation with editorial values.
Key topics include:
- The Platform Intelligence in News (PIN) Project — their comprehensive research initiative that brought together technical universities and social science departments
- Magna — their flagship AI suite that adapts to each publication's unique voice and offers tools from basic writing assistance to complex research capabilities
- How JP/Politikens evolved from a single-newsroom AI team to a centralized unit with "local AI hubs" at each publication
- The "Values Compass" framework that ensures AI systems align with journalistic integrity
- How they customized AI tools for different publications and integrated them into daily newsroom workflows
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