Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060

🎉 About Katya Ryabova

Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of experience in marketing, previously serving as the marketing director for an accounting startup and working in academia as a researcher at the University of Toronto. Katya is a proponent of using customer research to challenge assumptions and gain actionable insights that fuel ethical, sustainable growth.

🕰️ Timestamps and transcript

• [00:00:00 ] Unlocking Growth with Customer Questions
• [00:00:44 ] The Power of Customer Research in Marketing
• [00:07:56 ] Customer Interviews and Jobs to be Done Approach
• [00:10:17 ] The Importance of Digging Deeper in Customer Research
• [00:14:54 ] Understanding the Value of a Product
• [00:20:22 ] Understanding the Importance of Customer Research
• [00:24:20 ] Tips for Conducting User Research Interviews
• [00:28:12 ] The Importance of Ethics in Marketing and Customer Research
• [00:32:32 ] Flexibility and Learning from Mistakes: Career Powerups

✨ Useful links

• SMM Headquarters - https://smmhq.ca/
• Katya's LinkedIn profile - https://www.linkedin.com/in/katyar/
• Katya's post about customer questions - https://www.linkedin.com/posts/katyar_customer-interview-life-savers-3-questions-activity-7128403372721745920-PU3X/