DiscoverThe Growth Hub PodcastKaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen
Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen

Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen

Update: 2021-10-24
Share

Description

Kaylee Edmondson is Senior Director of Demand Gen at Chili Piper and in this episode we’re talking about the future of demand gen.

Essentially this episode is lifting the lid on where the marketing playbook is going as Kaylee shares her thoughts on how B2B SaaS companies should be gearing up for the future, including:
- What demand gen is and where it sits in the marketing funnel
- The major issues with the old demand gen playbook
- Why the future of demand gen sits in the dark funnel
- The playbooks SaaS marketing teams should be running
- How to get senior buy in for that kind of playbook
- How the Chili Piper team does marketing and measures success
- The skills marketers will need in the future

Links

Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh

Chili Piper >> https://www.chilipiper.com
Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen

Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen

Advance B2B